Predictably Irrational: Dan Ariely

An incredibly interesting book about how people react and why we do odd things. I loved the different people he experimented on, from unsuspecting trick or treaters to nurses testing bandage treatments. My favorite chapters where why we are obsessed with free things and the social vrs. market norms. Why people were more willing to volunteer services and get paid nothing rather than get paid a much smaller fee than they normally accepted. Marketing was interesting too, to sell bread machines the company had to make another more expensive machine since there was nothing else like it at the time and consumers had nothing to compare the machine to, not knowing if it was a good deal or not. I liked the testing he did on college students about cheating and due dates. Very entertaining and educational read.