Tribes, We Need You to Lead Us: Seth Godin

This book is meant to inspire people to take the leadership position and shake things up. it talks about how the "heretics" are the leaders making the most positive change. Companies and people who cannot change will be left behind. I was super surprised to learn Wikipedia only has about 12 workers. This book spoke of a lot of different companies and why the work or why they are drying up. The book kept differentiating between two things, a leader and supervisor; it made it very clear one wants and should be a leader. It also spoke of leaders sitting in the cubicle, doing the same work as the workers - leading from within rather than from above. In the past a government job and a factory were the ideal jobs to have because you didn't have to think, you just came in and did what you were told and you didn't have to beg on the streets. In today's world factories do close, companies do go under with regularity and instead of 12 people without a job, a factory worth of 20 thousand are jobless. I liked the quotes "If you are not uncomfortable in your work as a leader, it's almost certain you're not reaching your potential as a leader" (55) "Albert Einstein said "Imagination is more important than knowledge". Leaders create things that didn't exist before." (137) I loved the part about trying to spread the news to mothers in Rwanda the importance of vaccinating their children, but posters weren't working because 70% of the women were liberate, someone thought to change the way they gave out the information and spread it by song. The most important thing in this book was the voice, it was very inspiring and confident, what a great cheerleader.